HAWAIIAN GRAPHICS
REBRANDING PROJECT
OVERVIEW
Hawaiian Graphics is well-loved by many artists due to its significant offer of supplies. This project aims to reinvent and improve upon the Hawaiian Graphics brand by redesigning its logo, website, and print collateral to better resonate with the audience.
THE SKETCHING PROCESS
Throughout the sketching process, I was able to discover diffrent styles and shapes of the Nautilus Shell since Its features aligns well with the Hawaiian Graphics Brand. I approached with one style and went ahead on Adobe Illustrator to further execute the logo.
CREATING THE LOGO
The logo consists of a shape of the "Nautilus Shell" which correalates to the Fibonacci sequence. Its logarithmic spiral shape creates a beautiful ongoing pattern. The shell gives us a modern and balanced look.
FINAL DELIVERABLES
